Automobille Lamborghini

Know about the world famous Italian Supercar Lamborghini

                          Overview of chosen company Lamborghini car is a company located in Italy (Sant'Agata Bolognese) it is a sports car manufacturers,Lamborghini was founded in 1963 by FeiLuJi Europe.But in 1980,it was went bankruptcy.1998 years become part of Audi,at present is owned by (Volkswagen Group) one of its brand. Lamborghini's mark is a head full of strength,bull going to attack,and express the founder has bullfighting's personality. The importance of Macro/Micro environmental analysis.The micro-environment means the immediate environment means the immediate environment which has direct impact on the business.Macro environment means the environment that has impact on business.By analyzing the micro and macro environmental situation of business,the company can identified the possible influencing factors to develop their business,So the micro/macro environmental analysis are important to the company.SWOT ANALYSIS and STEEPLE ANALYSIS SWOT is a kind of analysis method,used to determine an enterprises strength,competitive weakness,opportunities and threats ,thus will help company's strategy and internal resources,external environment work together. Strengths: The car horsepower,speed,invincible.Belong to luxury,that states symbol of rich man. Weakness:1) Lamborghini is a sports car and runs fast,so it is hard to control. 2) The design has problem.Engine is too close to the car and send out the heating make driver get sweat even open air condition.                                                                                                                                                          Opportunity: 1) New technology always attract rich people to buy the car. 2) Competing with Ferrari,Lamborghini have to improve themselves,and that's also improves Lamborghini's popularity. Threat: 1) Lamborghini has lot of competitors in market like: Ferrari,Porsche,Mclaren,etc.